Kevin George is the founder of Articulate Design, a Brand Design Firm that designs and develops social innovation brand programs.
“Our intent is to promote socially conscious living that inspires and educates people through meaningful experiences. This motivates them to take action to bring socially conscious living into their lives in a meaningful way that benefits mission-based organizations.” – Kevin George
Our process involves collaboration among socially responsible brands, community, and mission-based environmental and social benefactors, which has led to several philanthropic programs, including Robert F. Kennedy, Jr.’s Waterkeeper Alliance, Donna Karan’s Urban Zen Center, Gallup Poll's Well Being Index, Stella McCartney’s Home film screening, Mount Sinai’s Greening Our Children, and Monique Péan’s Charity:Water.
In 2010 Kevin created two new social innovation programs including:
∙ The CFDA Eco Fashion Challenge - challenging America’s top designers to create sustainable fashion.
∙ Sustainable Cities Connect - a knowledge network of top visionaries who share sustainable best practices for cities to learn.
In 2006, Kevin created Lexus Hybrid Living. Now in its sixth year, the Lexus Hybrid Living experience focuses on an eco design lifestyle. Lexus Hybrid Living inspires and educates consumers on eco design through events, social media, and a series of video profiles spotlighting today’s leading eco designers working in fashion, architecture, art, furniture, cuisine, health and beauty and housewares.
Prior to founding Articulate in 2004, Kevin was the lead brand strategist on the Toyota Scion account during his three years at the ATTIK design studio. The Scion launch set new levels in lifestyle marketing for the automotive industry, incorporating a wide mix of non-traditional mediums, and was credited as one of the most effective campaigns targeted at youth.
Kevin blogs for The Huffington Post on the subject of Sustainability and Community. His speaking engagements include Waterkeeper’s Annual Conference, Sustainable Brands Conference, Presidio School of Sustainable Management, Napa Valley Wine Association, Toyota National Dealers Association, Digital Detroit Conference, Siggraph and Digital Hollywood.