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Marc Hershon
Branding expert and co-author of the business book "I Hate People!"; host of "Succotash", the Comedy Soundcast Soundcast

Marc Hershon is a branding expert who helped to create the names for BlackBerry, Swiffer, nüvi and many other hit products over the past 25 years. Currently the Senior Manager of Naming & Writing at Landor in San Francisco, CA, Hershon also co-authored the business book, I Hate People! Kick Loose from the Overbearing and Underhanded Jerks at Work and Get What You Want Out of Your Job (Little, Brown and Company). In addition, he's the host/executive producer of Succotash, the Comedy Podcast Podcast.

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