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Markus Giesler is a consumer sociologist, ethnographer, and expert on market creation and customer experience design. He is an associate professor of marketing at the Schulich School of Business (York University) and the founding director of the Big Design Lab.
His research appears in the Journal of Marketing, the Journal of Consumer Research, and Marketing Theory and is frequently cited in the New York Times, BusinessWeek, Washington Post, Wired, and other media outlets.
Markus has been named “one of the best recognized experts studying high-technology consumer behavior” (Wired), one of “the young business school star professors on the rise” (Fortune), and one of “the 40 most outstanding business school professors under 40 in the world” (Poets & Quants).