Maxine Bédat and Soraya Darabi

Zady, a new shopping platform and lifestyle destination for consumers who care about the origins of the items they purchase, celebrates its launch today. Co-founded by Maxine Bédat (The Bootstrap Project) and Soraya Darabi (Foodspotting; The New York Times), Zady is a New York-based online retailer for the conscious consumer. Zady searches the globe to provide consumers with high-quality products that are timeless in style from ethically-minded designers who are able to verify where and how their products are made, down to the raw materials. All items available for purchase were created with craftsmanship and artisanship, qualities that have been sacrificed in a world of cheap prices and fast production. The website is now live and available for consumers to visit and shop.