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Melissa Talago is founder of Campfire Communications, a company providing marketing, copywriting, branding and PR support to small business owners. She has 20 years of PR and marketing experience gained in South Africa, the USA and the UK. She previously ran her own award-winning PR company focused on the parenting sector, before setting up Campfire to help small business owners figure out, write and share their stories. www.campfirecommunications.co.uk