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Michael Litt is the co-founder of Vidyard – a platform designed to solve the problem of implementing Video into your landing pages. This is done by leveraging video analytics, video SEO and call to action integration in order to enable and improve conversion. Vidyard emerged from the Summer 2011 class of Y Combinator and is now serving hundreds of businesses worldwide. Prior to building Vidyard, Michael co-founded Redwoods Media, a firm specializing in the creation of promotional video content designed to entice and engage potential customers. @michaellitt