Entrepreneur, marketing executive, author and speed freak, Prichinello takes life seriously and squeezes as much out of the day as possible. Prichinello has made a name for himself as a men's marketing expert, helping major brands like David Yurman, Fujifilm, Morgan Stanley, Ariel Atom, Shelby American and others understand what their customers want and how to give it to them. Prichinello is also a moonlighting automotive reviewer for BoldeRide, is the co-author of Bloomberg Press' Full Frontal PR and founder of Classic Car Club.
When not behind a desk, Prichinello can most likely be found on a track somewhere around the world, testing his limits on his Suzuki race bike or race-ready Brumos Porsche. Never willing to ease off or give up the glory, his chassis carries 42 broken bones and counting.