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Founder & CEO of Inventours and the author of Catalyzing Innovation.
Michelle Greenwald is a unique blend of marketing practitioner, former SVP New Products,Disney, and VP and GM, Pepsi-Cola; Marketing professor who has taught at Wharton, Columbia, Cornell, NYU, IESE, HEC and other international business schools; Innovation Author, with columns for Forbes and Inc.com, and book, Catalyzing Innovation; and new business and marketing plan consultant with her firm Marketing Visualized™. She developed Inventours™; to fulfill an unmet need for a more methodical way to inspire and innovate across a variety of dimensions, to cross-pollinate new ideas and approaches. Michelle searches for brilliant innovators across industries in highly creative cities, for unprecedented access and insights.