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Storyteller at BloomReach; formerly a columnist at the San Jose Mercury News
Mike Cassidy is the storyteller at BloomReach, a Mountain View, Calif., big data, machine-learning company that is changing the way consumers shop and retailers sell. He is a former business columnist for the San Jose Mercury News, where for years, he chronicled the rise and fall -- and rise and fall -- of Silicon Valley. His business and column writing has been honored with several journalism awards and he shares the Pulitzer Prize for general news reporting with his Mercury News colleagues.