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Executive Vice President, Strategic Partnerships/ Co-Chief Executive Officer, Ad-Id 4A’s American Association of Advertising Agencies
Mike Donahue joined 4A’s in 1994 and serves as staff officer on several 4A’s special projects and committees, including the Value of Advertising, the Digital Board and oversees the Media Policy Board. He manages the association’s conferences and special events, media services, and industry outreach initiatives. He has been closely involved in the development of Ad-ID™, the identification code for all media forms used throughout the industry.
Mr. Donahue also represents 4A’s on cross-industry initiatives on measurement, brand valuation and major new technology-enabled media buying and billing projects. As senior staff officer on all value of advertising initiatives, he was instrumental in starting two major research projects (Consumer Engagement and Emotional Response to Advertising) before turning them over to the ARF for development and execution. He is a director of the 4A’s Foundation, Inc.
Mr. Donahue’s “15 seconds of fame” happened in 2001 when he co-developed (with the late Phil Dusenberry) a television special which appeared on the History Channel. It featured the 10 most popular TV commercials from 1975-2000. The show was hosted by the Budweiser “Wassup” commercial performers and Mr. Donahue was named in the closing credits.
Prior to his work at the 4A’s, he worked in account management at Saatchi & Saatchi and its predecessor agency, Dancer Fitzgerald Sample. He was a member of the Executive Committee of the Board of Directors of both agencies.
Mr. Donahue has a liberal arts degree from Villanova University and an MBA from the Wharton School, University of Pennsylvania.