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Global Chief Creative Officer and President of Brand Consulting, Edelman
Mitchell Markson is Global Chief Creative Officer and President of Brand Consulting for Edelman, the world’s largest independent public relations firm. He is responsible for campaign development, the strategic and creative direction of client programs, and developing intellectual property for the firm in the United States, Europe and the Asia-Pacific region.
Mitchell has been instrumental in counselling clients on PR-centric branding using the 3D Marketing & Communications model, Life Moment Mapping and goodpurpose (Edelman's brand of social purpose marketing where people, companies and brands act together to effect positive social change for mutual benefit). He has also championed new ways to communicate and developed creative, idea-based campaigns for a variety of companies including Microsoft, Ericsson, Shell Retail, Quaker, SC Johnson, the Côte D’Azur, KFC, Barilla, Brown Forman, Bacardi, GE Money, chemistry.com, leading food industry associations and several Unilever brands.
Mitchell has held positions at three top-10 international public relations firms and has won a Silver Anvil Award in the United States and three PRCA Outstanding Consultancy Awards in the United Kingdom. He holds a B.A. in English literature from Colgate University and an M.S. in international Public Relations from the School of Public Communications at Boston University.