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Nancy Lundebjerg, MPA, is the Chief Operating Officer of the American Geriatrics Society. In the thirteen years that Ms. Lundebjerg has been on the Society's staff, she has overseen the transition of the Society's product portfolio from primarily print-based to a portfolio that offers users content in a variety of formats. She was the PI for our John A. Hartford Foundation funded project that funded the initial dissemination of Geriatrics At Your Fingertips (GAYF) and also supported creation of a GAYF website and electronic tool. She currently co-convenes the Eldercare Workforce Alliance (www.eldercareworkforce.org) and serves as the lead staff person for the Society's long-standing Geriatrics-for-Specialists Initiative (specialists.americangeriatrics.org/).