Paul Adams

Paul Adams is the Global Head of Brand Design at Facebook and the author of Grouped: How small groups of friends are the key influence on the social web. In Nov 2011, Fortune magazine described Paul as "one of Silicon Valley's most wanted." His work has been widely published and cited, and his talk on the future of the web is one of the most viewed presentations online. At Facebook, he works with the worlds leading brands and ad agencies, using his background in social research and design to help them be successful on Facebook. Previously at Facebook he led the product team responsible for Facebook's ad units, including sponsored stories and page posts.

Prior to Facebook, Paul led social research at Google, where his work was foundational in building Google+ including being a patent holder for Circles. He also worked on Gmail, YouTube and Mobile. Prior to Google, Paul worked in research and design consultancy for clients including the BBC, The Guardian, Vodafone, and UK Government, and as an Industrial Designer at Dyson. Paul holds a Master of Science in Interactive Media and a Bachelor of Design in Industrial Design. He writes a popular blog at ThinkOutsideIn.com.