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Digital Media Leader, Linhart PR
Paula Berg is a widely recognized experts on using digital and social media to build and defend brands and corporate reputation.
At Linhart PR, she is responsible for delivering digital solutions to clients, and specializes in social media strategy development, integration, infrastructure, and crisis management.
Paula earned her social media stripes at Southwest Airlines, where she served as the company’s first Manager of Emerging Media, responsible for the development of the airlines’ online communication and social media strategy and the leadership of the airline’s emerging media team. Under her leadership, the airlines’ blog, “Nuts About Southwest,” was named Best Blog by PR News in 2007, 2008, and 2009, and has been cited in countless publications ranging from Wired magazine to the Wall Street Journal. Since its’ launch in April 2006, “Nuts” has served as integral part of the airlines’ communication strategy and has experienced tremendous success – providing a community for loyal Customers, serving as a virtual focus group, and influencing several business decisions. Prior to her work in social media, Paula was a company spokesperson with emphasis on media relations and reputation management. Paula also supervised on-location production of Airline!, Southwest’s reality series for the A&E Television Network.