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In the 1980s, when many studios streamlined and moved their publicity departments to Los Angeles, Peggy Siegal created a business niche by hosting small screenings and dinners for influential New York press. For years, studios have engaged her for her ability to attract journalists, socialites and veteran film and stage professionals. The screenings became important social events as she knows how to attract the perfect audience. Her contacts are a cross-section of heavy-hitters who make up the New York society, show business, publishing, fashion and Wall Street scene. Her guilty pleasure is attending the Oscars for the past 30 years and the Cannes Film Festival for the past three.