Tap here to turn on desktop notifications to get the news sent straight to you.
Designer Peter Som’s aesthetic of bold sophistication and eclectic elegance has brought a fresh point of view the fashion world. The San Francisco native began drawing at a young age—inspired by his architect parents and the laid- back elegance of hippie-era Bay Area. Today, Peter continues to draw from these early influences as he designs clothes for confidently elegant women with that same eclectic spirit. Known for his signature bold prints, he finds beauty in the elegant and the odd. In Peter’s world, social eccentrics like Peggy Guggenheim and Edie Beale stand alongside creative minds like Diane Arbus and Cecil Beaton.