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Director, Yale Center for Customer Insights
Professor Ravi Dhar is an expert in consumer behavior and branding, marketing management, and marketing strategy. He has consulted to companies in a wide variety of industries, including financial services, high tech and luxury goods. His research, which has received several awards, involves using psychological and economic principles to identify successful consumer and competitive strategies in the offline and online marketplace. His work has been mentioned in Business Week, The New York Times, The Financial Times, The Wall Street Journal, The Economist, USA Today, and other popular media. He has been a visiting professor at HEC Graduate School of Management in Paris, Erasmus University in the Netherlands, and the Graduate School of Business at Stanford University and at New York University.