Richard Worth leads the America’s Cup Event Authority, the new, independent body that has responsibility over the commercial, media and television aspects of the 34th America’s Cup.
Worth (54, Switzerland), has 35 years of experience in sports broadcasting and sports marketing, including the development of successful commercial programming through a range of formats embracing studio-based shows, outside broadcasts, live, recorded and documentary-style programs, as well as a 20-year association with ITV, the UK’s leading commercial TV network.
He joined ITV in 1975, and worked in an editorial capacity on all of the network’s top level sports programming, including FIFA World Cups, the Olympic Games, IAAF World Athletics Championships, Rugby World Cup and international boxing, culminating in executive producer responsibility for most of ITV’s sports output.
In 1995 Worth joined T.E.A.M. Marketing, playing a leading role in developing the now widely admired commercial success story of the UEFA Champions League.
Overseeing the integration of television and sponsorship strategies for the UEFA Champions League and other UEFA competitions, Worth gained a deep understanding of the competing needs of commercial broadcasting organizations worldwide, high-profile blue-chip sponsors, UEFA, leading football clubs across Europe and the owners and shareholders of T.E.A.M. Marketing and its publicly owned parent company Highlight Communications.
Most recently, Worth was Group CEO of Europe’s largest sports marketing agency, the Groupe Lagerdere-owned SPORTFIVE, a multinational with 450 employees worldwide. During this time, he secured a 15-year marketing partnership with Italy’s Juventus Football Club and a historic TV sales partnership with the IOC for TB rights in Europe for the Olympic Games of 2014 (winter) and 2016 (summer).