Islamic history is full of examples of excellence in all fields – Astronomy, Medicine, Mathematics, Physics, Horticulture, Art, Philosophy, Law, Education and many others. Islam experienced a Golden Age of prosperity while most of the world was struggling through the Dark Ages. Many roots of modern knowledge and education stem from the teachings and discoveries of Muslim scholars and philosophers. Such examples of excellence can still be found in today’s more globalized environment. In an effort to recognize, celebrate, encourage and motivate such achievements, the concept of MAX was born.