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Contributor
Sam Fiorella
Partner, Sensei Marketing; Author, Influence Marketing
Sam Fiorella is a Partner at Sensei Marketing, a customer experience consultancy with offices in Toronto and New York. Sam is the co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers, which presents a new model for influence marketing that moves the conversation beyond the current social scoring trend. Sam is also the creator and moderator of the #bizforum Twitter debate, where for the past 2 years business professionals discuss the pros and cons of trending business-related topics each Wednesday night. Follow Sam on Twitter or connect with him on LinkedIn or on Google+.