Sam Fiorella is a Partner at Sensei Marketing, a customer experience consultancy with offices in Toronto and New York. Sam is the co-author of
<a href="http://www.amazon.com/gp/product/0789751046/ref=as_li_ss_il?ie=UTF8&tag=sensblog01-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=0789751046" rel="nofollow">Influence Marketing: How to Create, Manage and Measure Brand Influencers</a>, which presents a new model for influence marketing that moves the conversation beyond the current social scoring trend. Sam is also the creator and moderator of the #bizforum Twitter debate, where for the past 2 years business professionals discuss the pros and cons of trending business-related topics each Wednesday night. Follow Sam on
<a href="https://twitter.com/samfiorella" rel="nofollow">Twitter </a>or connect with him on LinkedIn or on
<a href="https://plus.google.com/u/0/112534439210288355963/posts" rel="nofollow">Google+</a>.