Samie Al-Achrafi
CEO of Marmalade Fish

Samie Al-Achrafi is a leading global culture change expert, recognised for creating high performance cultures underpinned by values. He is known for his progressive learning interventions that transform organisations and embed lasting change. Born and raised in the Middle East, Samie moved to the UK and USA before joining the Foreign and Commonwealth Office where he was posted to Romania. Samie has a double first class degree from the University of Durham, a Master's from City University London and recently attended Harvard Business School. He has worked with leading organisations around the world such as Walt Disney World, Emirates Airline and HSBC to create alignment around purpose and deliver on their organisational ambitions.

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