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Smokey Bear
Wildfire Prevention Icon, Longest Running PSA in U.S. History

I'm the wildfire prevention icon and I want your help to prevent wildfires and spread the word to your friends and family that they can make a difference. My mission is to continue to decrease the number of human-caused wildfires while increasing public awareness about wildfires and how to prevent them. I'm the longest-running public service campaign in U.S. History and I'm managed by The Ad Council, the USDA Forest Service and the National Association of State Foresters. Remember, only you can prevent wildfires.