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Executive Director, Added Value Cheskin
Stephen Palacios is an executive vice president with the innovation consulting firm, Added Value Cheskin. He leads the company’s Hispanic practice, directing strategy on client engagements relating to new market assessment, product innovation, and communication strategy. Clients include Pepsi, Wells Fargo, Time Warner Inc., AstraZeneca. He is a leading expert in the U.S. Hispanic market having helped guide strategy for organizations such as Blue Cross Blue Shield (various regions) Meredith Corporation and the National Council of La Raza. .
Palacios holds a B.A. from Saint Joseph's University (PA), where he was Valedictorian and an M.A. from American University, where he was awarded a Fellowship. He is a frequent speaker at industry conferences and has been featured in publications including the Financial Times, Los Angeles Times, Harvard Business Review and AdAge, and has been featured on ABC’s Nightline and PBS’s Latino market documentary, Brown is the New Green.