THE BLOG
05/28/2016 02:35 pm ET Updated May 29, 2017

Being Your Own Brand

We know we want more, but we're not sure what it is that we need... More often it's not the elimination of a clog but the creation of a new path.

Gary Szenderski - Szen Zone: Reaching a State of Positive Change

My mother always had a saying that went like this: "I don't know what I need but I know I need something." It is a state that we all often find ourselves in.

I believe we feel that way most especially when we do not know our purpose, mission, or our brand. And even those lucky enough to have found all of the above still sometimes feel a yearning for what they believe is lacking in their life, without actually knowing what that is.

Gary Szenderski is an author, speaker, teacher and branding specialist. He is internationally acclaimed as an expert on the subject of defining a company's, an organization's, and an individual's brand and how to find that something you need but cannot put your finger on it.

Our perspective makes a difference in how all of it unfolds.

But changing our perspective, as simple as it sounds, is not as easy as we would wish it to be. Gary knows that: "Waiting for, and expecting something to happen can freeze a person into a stall."

So, are we just caught between a rock and a hard place? Not according to Gary:

If we tap into what got us here, we can create a better version of ourselves from here forward, one step, one chapter, one moment at a time.

In our conversation this week on most of our PBS stations Gary and I explore this topic. Whether you find that something or not, you will get one step closer.

The deepest wisdom is not knowing your exact purpose in this world, but knowing that you do indeed have one.

Rabbi David Wolpe - Off the Pulpit Blog 5-27-16

Also, this being the Memorial Day weekend I wish all my viewers and readers a good time with friends and family. Please though, as you gather around the barbeque, take the time to pause and be thankful for all the men and women who made the ultimate sacrifice for our freedom and those who continue to serve and defend our country. They certainly know their brand and purpose and we are all the better for it.

Enjoy the holiday, the episode, and have a great week,

Barry