11/05/2010 06:55 pm ET Updated Dec 06, 2017

T.J. Martell Foundation Celebrates 35 Years (VIDEO)

Perhaps the music industry's most supported nonprofit, The T.J. Martell Foundation has raised more than $240 million dollars in its 35-year history to fund cancer, leukemia and AIDS research.

Their most famous fundraising tool is there annual star-studded gala, which took place last week in New York City and brought in $1.45 million.

To recap a bit, some of the highlights from the night included: performances from Kenny Loggins, Colbie Caillat, 3 Doors Down, Charlie Daniels and Enrique Iglesias; Humanitarian of the Year awards given to music exec brothers Monte and Avery Lipman; and a $100,000 check presented by the wife of the late Ronnie James Dio. It was an event that very few organizations have the ability to accomplish successfully and it brought in a total that exceeds more than annual donations for many nonprofits.

What gets me excited about an organization like the T.J. Martell Foundation, however, is not simply high profile nights like these, but rather the uninhibited potential they have to engage, educate and activate the masses around such important issues.

With some of music's biggest names offering up their unwavering desire to help, matched by the people who pull the strings behind the scenes, I look forward to T.J. Martell continuing to break boundaries with innovative fundraising, as they're able to take advantage of new technologies that weren't available 35, or even 10, years ago.

I also find it helpful that the foundation takes a diligent approach to tracking and measuring the milestones being achieved in cancer research, as numerous research studies can be rather elusive and disorganized.

I'll spare you from listing any facts, but would encourage you to check out the "about us" section on their website if you're interested learning more.