THE BLOG
09/23/2014 08:53 am ET Updated Nov 23, 2014

The Basics Of Personal Branding - Five Simple Questions Before You Start

The world of business is one tough place - a realm where only the fittest survive.

So whether you're starting a small business, are an entrepreneur or a CEO of a multi-million dollar enterprise there's always a better way to be a 'fitter' leader - a way where you ideally have greater positive influence, get more 'yes's' and have things go the way you want them to more often than not.

Easier said than done when people are involved...and there are always people involved. Yet the first and most important person to have on side, to have thinking clearly and focused is...yourself.

Anybody who is running a business, regardless of size, who is unclear about who they are and want to be, what they stand for and how they emotionally connect with people cause uncertainty, insecurity and stress...and this greatly affects productivity and revenue.

According to world leading personal branding expert Glen Campbell from Brandheart this is not the case with leaders who have taken the time to develop their 'personal brand' using the right method.

"Personal branding is not about the external manifestation, what you wear and your style and manner. Well before that it's about the internal drivers that increase self-awareness and self-control; that enable a leader to consistently respond as their best self," says Campbell.

Campbell believes that behaving like a true brand is not something most organizations know how to do very well; he says the same goes for personal branding.

When developing a personal brand Campbell takes his clients through a unique and highly effective method that helps them to discover and define who their best self is and then how to make that become their permanent self.

In his method he has them deeply consider the following questions and helps them to discover answers, which serve to dramatically improve their leadership, and life capabilities.

  1. Who is your current real self? Who are you now, what are strengths and what gaps exist to being a great leader and person?
  2. Who is your ideal self? - Who do you want to be so that it builds on your strengths and then defines what else is needed be your best self.
  3. Why do you need to change? Discovering your 'why' is crucial, as is knowing the key things you need to do to become your best self?
  4. How do I become my best self? Adopting the right tools and techniques to make the new thinking, behaviors, thoughts and emotions you have defined become inherent.
  5. Who can help? Finding supportive and trusting relationships will help make the change permanent.
"Leaders that have taken the time to develop their personal brand are the rare few who enjoy unwavering internal certainty and single-mindedness and as a result are able to accomplish extraordinary things," says Campbell.