03/18/2010 05:12 am ET Updated Dec 06, 2017

Generation Wins SmartPower's Energy Smart Ad Challenge

SmartPower has announced the winner of our $10,000 Energy Smart Ad Challenge, sponsored by the U.S. Department of Energy. We called out to filmmakers around the country, challenging them to create what they think is the best 30-second video ad that compels young people to save energy.

The winning video, Generation does just that. It's a moving, memorable and informative ad created by 22-year-old Yale graduate, Alexander Dominitz.

SmartPower and the U.S. Department of Energy congratulate Mr. Dominitz for his excellent work.

You can view all the Top 10 videos from the Energy Smart Ad Challenge at

Let's Get Energy Smart!