05/10/2012 04:07 pm ET Updated Jul 10, 2012

What Happens When You Don't Mail the Invites

A wedding. The most expensive/joyous day of your life. You've already got, like, 200 people coming to this thing when your soon-to-be mother-in-law calls to add more second cousins to that mythical extra table in the back. You're up to your neck in cake, music, and photography and now it's the invitations. The lingo comes in like, caliper, grammage, and calligraphy, and that's before you even get to RSVP cards and return addresses. A lot to consider.

Paperless Post would have you reconsider the traditional printed announcement process. Their elegant online invites are design-focused but more simple, cost-effective, and greener than their offline counterparts. Some are free, but our favorites start at 20 cents each (down to six cents for bulk). The brother and sister co-founders, Alexa and James Hirschfeld, are creating interesting partnerships with designers like John Derian and also with industry heavyweights like Eventbrite.

The team is rife with designers all working in reverse versus those making print versions: That is, instead of designing on computers for something that ultimately gets printed on paper, they create hearts, fonts, and zebras by hand, and then upload and incorporate the designs online for consumer use. Nifty. With the HQ in Chelsea and an outpost in San Francisco, the staff is growing steadily (this should help).

Now Go Forth (and focus on the cake).

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