"Do not follow your dreams -- follow your efforts. Follow the things that you do organically."
Marketer and social media strategist Scott "Great Scott" McKenzie has released his third book (and very first audio book), titled THINC: Once You THINC It, INC It, produced by Sirius XM associate producer Jameson Bennett. Scott is a seasoned marketing guru who's had the opportunity to work with major corporations and industry vets such as McDonald's, the Billionaire Boys Club, Reebok, Y-3, Donna Karan, The Fugees, Pharrell, and a host of others.
In this business-focused audio manual, listeners are presented with an in-depth and bluntly realistic explanation of how they can discover their passion and monetize it. THINC definitely targets young entrepreneurs on the rise, offering invaluable wisdom and insight based on Scott's personal experiences, and challenging listeners to find the victory within every defeat. THINC has been considered a modern-day blueprint for growing and navigating as a brand in business -- it's dedicated to "shifting the culture forward and making sense of corporate America" -- and in my opinion it's a life-advancement tool for teenagers and young adults.
When I caught up with Great Scott, he stated that he was inspired to create the THINC project because he felt that "the youth needed to know the harsh reality of business: It's not a straight line, as people like to make it out to seem." What I appreciate most about the audio book is that it relates to the voice of our millennial generation. While attentively going through the seven chapters, you will find yourself deeply motivated by Scott's analogies and essential life/business branding tips for up-and-comers.
The audio book is available for free and can be heard below! Great Scott hopes that listeners finish his audio book with a "better sense of knowledge" and self-empowerment.
Here is a list of the chapters, as they cover all aspects true to its title:
Chapter 1: "Once You THINC It, INC It"
Chapter 2: "Art of the Start"
Chapter 3: "Turn Your Lifestyle Into a Job"
Chapter 4: "The CeWEBerity"
Chapter 5: "Inspire Before You Expire"
Chapter 6: "Let Us Prey: Ugly Side to Entrepreneurship"
Chapter 7: "The Power of the Underdog"