THE BLOG
01/25/2015 12:25 pm ET Updated Dec 06, 2017

Wendy's Bringing Back Bacon And Blue Burger

Burger Business

Five years ago Wendy's was the first national chain to add a blue-cheese-topped burger when it introduced the Bacon and Blue. Now it updates the idea with the Bacon and Blue on Brioche burger, which joins its menu this week.

2015-01-25-Wendys_BaconandBlueCrop.jpg

The build includes crumbled Wisconsin blue cheese, three strips of applewood-smoked bacon, spring mix and blue-cheese aïoli on the toasted brioche bun Wendy's has used for most recent premium sandwiches, including the Bacon Portabella Melt, BBQ Pulled pork and Smoked Gouda Chicken.

The a la carte price for this premium burger is $4.99. Marketing support includes light-hearted videos purporting to show Americans' love affair with blue cheese, including a blue-cheese piñata and blue-cheese candle. The videos will be on Wendy's Facebook page in February.

After Wendy's became the first national chain to try blue cheese as a topping, others have followed. Hardee's has menued Steakhouse Thickburgers with blue cheese and Buffalo Blue Cheese Thickburgers. Red Robin's Black & Bleu burger is one of its high end Finest burgers.