The social media platform's privacy changes are making us unwitting product endorsers.
Let's pretend there is a potentially highly embarrassing product that has dramatically improved your quality of life.
Maybe it's back hair removal foam or anti-snoring nasal corks or a balding reversal pill that can only be administered rectally -- 25 times a day.
The product doesn't matter, but the scenario does: one day when trolling around on Facebook, you see the product featured in your feed. You can't help yourself but to "Like" the product. After all, it brings you to tears of joy daily and you've written five anonymous letters to Oprah espousing its life-altering effects.
You get a Facebook message from a friend. Two texts from family members. An email from your nosy boss. They all ask the same thing: why are you promoting "that" with your name and picture.
The Facebook advertising shift Fueled by an expanding product line and an intuitive back-end platform that allowed clients to traverse the target-big-and-acquire learning curve faster than Google or Bing, Facebook crossed the one-million advertiser threshold over the summer.
A way out?
You can block some of Facebook's targeted ads from making you an unwilling spokesperson. Simply visit your Privacy Settings, find the "Ads" tab and make the appropriate changes to set your desired level of privacy.
But that doesn't apply to the guiltiest party of these ads: Sponsored Stories, which leverage your affiliation with apps, events and pages to attract engagement from your connections -- and vice versa.
Or are you just going to complain about it ...over Facebook?