THE BLOG

The Most Powerful 3 Minutes Of Your Week

Worried that the Syrian refugee crisis is slipping from the daily news and our conscience, businessman and philanthropist Frank Giustra challenged Canada's creative community to share unforgettable stories of displacement, loss and hope.

"To effectively address the refugee crisis, we need the power and action of many," he told us.

In June, his charity, the Radcliffe Foundation, launched a competition for Canadian filmmakers to produce a one-minute film that raises awareness about refugees and inspires Canadians to action.

Craig was asked to help judge submissions, alongside director Adam Egoyan and musician Sarah McLachlan and others. From 10 entries, they chose the top three. Now, from September 14 to 23, Canadians can vote for their favourite. It won't take long--Craig watched the videos on his phone in the back of a taxi--and we promise these will be the most powerful and moving three minutes of your week.

The winning film will be screened at the Vancouver Film Festival, September 29 to October 14, and Guistra hopes broadcasters and movie theatres will pick it up and show the video to spread awareness.

The one-minute format was chosen to fit modern viewing trends. "People today, especially the younger generations, consume news and information through shorter pieces, I saw the need for a short film that could engage this audience," says Giustra.

Although just one winner will be chosen, the three finalists are more powerful when viewed together. They form a triptych that beautifully illustrates, from beginning to end, the refugee crisis and Canada's potential impact.

Begin with Helpful Hand, directed by Vancouver's Alexandru Nagy. Without words, the simple but gorgeous animation immerses you in the fear, despair and hope of one little girl fleeing carnage for Canada. This short film captures the potential within every refugee when they're given a hand up (as opposed to a handout).

Those granted asylum arrive in Canada with little more than the clothes they wear. Helping meet their many needs isn't just a job for our governments and refugee sponsors. We can all play a part.

Humanity, directed by another Vancouverite, Zeeshan Parwez, is an empowering call to action that captures the many ways Canadians can continue to make a difference in the lives of those we have granted refuge--from donating clothes and household items to helping refugees find jobs and connect with community services.

And thirdly, Show the World by documentary company The Cutting Factory. The film interviews Ian Crerar, an entrepreneur from Kingston, Ontario, who says he "won the lottery" when he sponsored a Syrian family. In one shot, the Syrian and Canadian families are crammed around a tiny table, sharing a meal. There's no fear or clash of cultures. "At the end of the day, good people are good people, and we all have the same moral values," says Crerar.

Those heart-warming images of shared joy, of two families from different worlds discovering they're just the same were incredibly moving and put this film over the top for us.

In the face of the refugee crisis, Canada is in a much different position than the nations of Europe. We do not have hundreds of thousands of desperate people crashing upon our shores. Ours is a burden of conscience, as we can choose who and how many we welcome.

What will we do with that choice?

That's the question for Canadians to answer: are we done with the 30,000 refugees we've welcomed into the country, or will we do more?

The message in these films is that, if we choose to do more, we will show the world what a truly compassionate nation looks like.

Voting ends Friday, September 23, so vote NOW for your favourite refugee story at: http://refugeestories.viff.org/

Craig and Marc Kielburger are the co-founders of the WE movement, which includes WE Charity, ME to WE Social Enterprise and WE Day.