04/15/2013 11:32 am ET Updated Jun 15, 2013

The Playboy of Architecture (VIDEO)

With a name like PIN-UP, it comes as little surprise that this publication is sexing up its chosen industry. But a quick flick-through soon uncovers the only thing being laid bare across this magazine's double spreads are floor plans and construction sketches.

At the helm of "PIN-UP Magazine for Architectural Entertainment" (aptly dubbed the "Playboy of Architecture") sits Felix Burrichter, an architect turned editor who after years of disgruntled training decided he prefers building magazines.

We meet the Hefner of architecture at his New York offices, to discover why fusing the technical and ornate fill his competitors with dread and how PIN-UP is bringing architecture to mass audiences.

Text by Natalie Hassel for App now available for iPhone and iPad devices from the Apple Store