11/10/2009 03:18 pm ET Updated Dec 06, 2017

"Crush It": Gary Vaynerchuk on How to Follow Your Passion Now (video)

Executives and employees alike at digital startups, media agencies, and television networks should still build their personal brands.

That's the advice of Gary Vaynerchuk, the multi-million dollar businessman, uber-popular video star, and now New York Times bestselling author. In his latest book "Crush It," Gary evangelizes his philosophy on how to build your own brand equity. But how can you "crush it" when you work for a TV network, advertising agency or media firm?

I caught up with Gary at a recent book event and asked him that question for the New Media Minute. He shared his thoughts on how employees can get executive buy-in to the "crush it" philosophy.

This video was originally published on and on Beet.TV.