THE BLOG
08/04/2010 10:49 am ET Updated May 25, 2011

Skyrockit's John Vlassopulos on Building Better Branded Online Video

LOS ANGELES -- The key to success with branded entertainment in new media lies in focusing on the brand first and the medium second, said Jon Vlassopulos, CEO of Skyrockit and General Manager for its parent company Bell Rock Media.

We caught up with him the NATPE LATV Fest and he discussed how his company approaches digital opportunities for advertisers including what works and what doesn't. He's helmed successful digital projects for brands including Zippo, Coca-Cola, A&E and Panasonic.