07/11/2013 11:07 am ET Updated Sep 10, 2013

Cannes Lions Shingerview With Mark Holden, Worldwide Strategy and Planning Director, PHD

What if your boss turned to you and said, let's turn all work into play.

Now imagine that your career, your accomplishments, work patterns and place in a company, would all be viewed through such a model. That's exactly what PHD is doing with the "Gamification" of it's Global Operation System, SOURCE. With 75 percent of the agency already playing on it since it launched in January, what information do you think we'll have into work behavior one year later? Could this be the agency disruption we didn't see coming?

Mark and I talk about the possibilities.