07/23/2013 03:18 pm ET Updated Sep 22, 2013

Cannes Lions Shingerview With Chris Miller, CDO, Draftfcb

Chief Digital Officers get to play with a lot of cool things. They can also try and fail a lot. So when you win big at Cannes Lions with the Cyber Grand Prix like Draftfcb did, you're really excited to find out what led to the "magic" -- as Chris Miller, CDO sometimes calls it.

Magic are the moments that make the technology disappear and the message or experience appear. And today, more than ever, those messages need to be appear in a way that makes the consumer not a bystander but a participant. Because very often participation leads to advocacy. And that's what he and I are so excited about. The future of brand advocacy via magic moments.