07/23/2013 04:07 pm ET Updated Sep 22, 2013

Cannes Lions Shingerview With Mark Pollard, VP Brand Strategy, Big Spaceship

Mark Pollard is very careful not to let semantics get in the way. And argues you shouldn't either. At Big Spaceship, no one has "Creative" in their title -- being creative is the cost of entry.

And for some that's a scary proposition. Before creativity and technology were so intertwined, it was easy to stake a claim in either bucket and say hands off to the other. But these days, everyone has to be a bit of both, and it makes the challenge of delivering great work all the more daunting.

Luckily for Big Spaceship, Mark, their VP of Brand Strategy, doesn't see it that way. To him, true creativity is a mash-up of things that don't belong together. So what's he going to throw into the mix next?