07/23/2013 04:29 pm ET Updated Sep 22, 2013

Cannes Lions Shingerview With Tim Rodgers, Creative Partner, rehabstudio

There was a time brands were so afraid of people tweeting negative things about their brands or even posting a comment on Facebook, that they refused to dabble in social. So what happens when you put your brand in the hands of a company dedicated to "hacking it"?

You get a company as courageous and unexpected as rehabstudio. I was lucky to spend some time with creative partner, Tim Rodgers, in Cannes where he and I discussed some of his best brand hacks. And let me tell you, they're worth a listen in.

I'll leave it to you to comment on the hair.