As SVP for AT&T Digital Life, Kevin Petersen sits at the intersection of real world and digital life -- a distinction that continues to blur. That makes him the perfect person to speak with about evolving consumer experiences. As technology gets more complicated, users are seeking out simplicity and personalization. I was curious to know how he and AT&T were approaching this new technology-enabled lifestyle. Where is the convergence happening and how is it informing their choices?
To Kevin, everything still starts with the consumer. Who can argue with that logic?