05/06/2013 10:05 pm ET Updated Jul 06, 2013

Razorfish Converge Shingerview: Kevin Petersen, AT&T

As SVP for AT&T Digital Life, Kevin Petersen sits at the intersection of real world and digital life -- a distinction that continues to blur. That makes him the perfect person to speak with about evolving consumer experiences. As technology gets more complicated, users are seeking out simplicity and personalization. I was curious to know how he and AT&T were approaching this new technology-enabled lifestyle. Where is the convergence happening and how is it informing their choices?

To Kevin, everything still starts with the consumer. Who can argue with that logic?