05/07/2013 12:05 pm ET Updated Jul 07, 2013

Razorfish Converge Shingerview: Ray Velez, CTO, Razorfish

Razorfish, a leading global advertising agency, hosts an annual must-attend summit for clients and partners. Their goal is to put best practices on stage side by side with innovations in technology and marketing. It was my first year attending and I was excited to have the chance to continue the conversation with many of their speakers off-stage.

All our conversations centered around: Converge, this year's theme. Converge: Transforming Businesses at the Intersection of Marketing and Technology is also the name of the new book by Razorfish CEO Bob Lord and CTO, Ray Velez which is getting rave reviews.

I sat down with Ray at the beginning of the conference to get a deeper understanding of what Converge means to Razorfish as business, Ray as global CTO, and how all of it affects the consumer.