05/07/2013 01:12 pm ET Updated Jul 07, 2013

Razorfish Converge Shingerview: Yael Cohen, Founder and CEO, Fuck Cancer

It's said that laughter is the best medicine and for Yael Cohen, CEO and Founder of Fuck Cancer, that is her prescribed strategy in jump-starting conversations around cancer. In fact, Yael has built a brand on what is often a scary, hidden story: experiences with cancer. By infusing the conversation with humor, and often celebrity, Yael has managed to build an international movement that is changing the dialogue around cancer to save lives.

I caught up with her at the Razorfish Converge summit where discuss what it means to build a digital company at the time of convergence.