05/07/2013 02:39 pm ET Updated Jul 07, 2013

Razorfish Converge Shingerview: Nicolas Rodet, EMC

To many, big data is as scary as it gets. But as economists have been telling us for centuries, data often tells a story that other information can't. In this Shingerview I sit down with Nicolas Rodet from EMC Computer Systems. Nicolas is in marketing and it's his job to make the story of data compelling - not scary. He shares with us his insights and experience in embracing convergence at a large, global company.