11/04/2013 04:55 pm ET Updated Jan 23, 2014

SIC Shingerview: Keith Frankel, HubSpot

One of the most exciting trends that I saw at the Seattle Interactive Conference this past week is that Design is back with a capital D. Reinforcing that is Keith Frankel, Head of Creative and Design at HubSpot, with whom I chatted about all things creative.

"The thing that makes great creative work is actually when you put more than one creative person together," he said. Keith talks about the power of collective work, with each specialist doing their part to create effective creative solutions.

Knowing what you are good at -- and what you are not good at -- is key in putting a unique stamp on something. Watch as Keith and I talk through the power of collaboration and the art of creative thinking.