11/05/2013 10:57 am ET Updated Jan 23, 2014

SIC Shingerview: Rand Fishkin, MOZ

Did you know that more than a billion people per day perform a search online? Rand Fishkin does! At the Seattle Interactive Conference, I spoke with Rand Fishkin, CEO of MOZ, on all things SEO.

I asked him what can be done to make agencies and brands understand the growing power and value of SEO. "Search is such a hyper-focused, intent-driven channel. You want to be in the top spot so that you can achieve that positioning, that traction, and that ability to capture an audience," he said.

Watch, as I talk to him on the new world of SEO and what marketers need to be aware of to embrace the sea of change.