04/07/2014 12:35 pm ET Updated Jun 07, 2014

SXSW Shingerview: Chris D'Amico, Hill Holliday

At SXSW last month, I chatted with my friend, a fellow creative, Chris D'Amico, SVP and Group Creative Director at Hill Holliday who is the creative lead on the Dunkin' Donuts account.

"The brand is very traditional both in how it markets and what it offers, and TV drives QSR sales, but hats off to the marketing team and the CMO that a couple of years ago were wise enough to say 'Let's start investing in digital, and let's invest in content.'"

Watch as he takes me through some of their creative executions and successful ad campaigns, as well as the platforms Dunkin' is using to get their message out.