03/18/2013 12:00 pm ET Updated May 16, 2013

SXSW Shingerview: Conor Brady, Global Creative Director and Emily Wengert, VP, User Experience, HUGE

We discussed the beauty of design and how we feel that wonderful digital design is front and center of a brands mind (if that is even such a thing?!). We chatted about how good design and especially user interaction or interface is being influenced by other verticals including physical products, phones, TVs, airlines etc. We all agreed that beautiful design is now the cost of entry. As a traditionally trained designer, this interview could have been hours long.