03/21/2014 11:03 am ET Updated May 21, 2014

SXSW Shingerview: PHD Grady Creative Collective

What I love most about filming Shingerviews is not only talking with all of the incredible creatives, influencers, and partners, but I also get to hear their perspective on all things digital. This group of students from the PHD Grady Creative Collective were no exception.

These five bright, interesting, and interested students from the University of Georgia are a part of a collaborative research project with PHD to build consumer insights on millennials.

At SXSW this year, I sat down with them to talk about their point of view as consumers and as the culture of youth. Watch as we talk about mobile, social media, brand loyalty, and the power of sharing in the first Shingerview from the SXSW series.

Learn more about the PHD Grady Creative Collective.