Recently I spoke with a new college graduate who was bemoaning what she described as the endless stupid paperwork HR insisted she complete her first day on the job. She said: "This is ridiculous. This company is crazy if they think I'm going to waste my time filling out useless crap all day long! I wonder if I made the right decision when I took this job?"
Haven't you scoffed at the dumb bureaucratic paperwork required throughout your career? But unlike this young lady, you've probably never seriously thought of leaving your job over it. You've just considered it, well, part of your job!
Enter the millennials. The young generation of workers you must understand if you want to hire, retain and/or sell to them. Recently-released data by the U.S. Census Bureau shows millennials (those born between 1982-2000) are now the largest segment of the population, surpassing the baby boomers. They represent more than a quarter of the nation's population.
Who wouldn't want to capture this consumer and talent pool? Quite honestly, you will have no choice unless you want to be on the fast track to going out of business.
Here's a list of what you need to know about millennials if you want to build a relationship with them.
- Millennials are well educated, tech savvy, and incredibly self-confident -- how could they not be? They've been told since the day they were born how special they are.
You will be rewarded in spades if you can connect with this diverse talented tech-savvy generation - but you must do it on their terms!
Can you imagine how your business will transform and your revenues increase if you can develop a healthy relationship with millennials?