The oceans are in dire straights, they are suffocating from 772 million tons of plastics.
Join me for another segment of SOS from Los Angeles, California as I show how problem solvers and innovators are turning ocean plastics into high-performance denim.
For every problem there are at least three solutions. Let me tell you of one very exciting solution that's turning ocean plastic into fashion and making a difference.
Using Bionic Yarn's unique fibers made from ocean plastic, denim brand G-Star is producing G-Star's "RAW for the Oceans," a line of denim with a purpose that uses ingenious technology.
The bionic yarn is then weaved or knitted into snazzy "RAW for the Oceans" fabric. Photo credit: RawForTheOceans.g-star.com
G-Star is transforming ocean plastic into high performance denim that feel and ages just like traditional denim.
Kudos to Sea Shepherd for using scientific innovation and awareness-building to mobilize teams from around the globe to clean up the oceans and our beaches.
Please join me this Christmas in Australia for the launching of my ninth book "Shepherding the Sea: The Race to Save our Oceans."
Join Earth Dr Reese Halter in his crusade to protect our planet by watching Earth Calling SOS.